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Showing posts from October, 2021

SEO: 100% Effective and Best Channel for Brand Development

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  SEO – SEO is also called “ Search Engine Optimization .” In a more straightforward language, it means improving your website to increase its visibility and reach organically. SEO, mainly, accomplishes two goals. We get to know what the audience is looking for. And after knowing that, we can curate our website so that it becomes user-friendly & easier for search engines to find. Search Engine Optimization (SEO) is not as simple as it looks. It is a whole procedure that comprises numerous guidelines, several stages & a set of control. If practiced thoroughly, it can generate a lot of organic traffic. WHY IS SEO IMPORTANT? • Ranking Users are most likely to visit one of the top 5 websites on the first page of the search results. If the SEO guidelines are precisely followed, it will rank your website higher in the search results and automatically increase your reach. • Web Traffic If your website is not getting noticed by potential customers, sales opportunities are missed. S...

How To Implement The Best Social Media Strategy that Supports Branding Continuity

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  Social Media Strategy Branding a business is a vital aspect for any company, as it sets a precedent about its vision, goals, reputation, and innovative products. However, Branding is a consistent, ongoing process that needs to be nurtured and grown throughout a company’s journey. Brand continuity is a concept most  top digital marketing companies in Pune  are focusing on in 2021.  Brand continuity involves maintaining consistent branding processes like consistent images, user experience, exemplary customer care, customer relation-building, engagement, and more, all through marketing activities and channels. For almost any venture in life, consistency is the key driving factor to success. Brand continuity empowers companies to constantly engage with their target audiences and push conversions across various online and offline platforms.  Branding continuity needs to be implemented in a company’s routine social media activities as more and more consumers focus o...