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  Digital Marketing for The Food and Beverage Sector Marketing for businesses has become a necessity, a prerequisite for success, rather than a choice. Due to worldwide lockdowns and economic shutdowns, the global market did fall significantly, and the ones affected the most was the Restaurant Industry.  However, during this time, some of the most creative and innovative  digital marketing strategies   flourished, allowing restaurants to continue making profits while ensuring the general safety of customers! The Food and Beverage Industry has incurred the most radical changes in the last year, but several strategies allowed businesses to overcome the challenges of recession.  Even today, with the pandemic slowly weaning off, consumers mainly check restaurants online, with their reviews and social media handles, before deciding to visit or order in. Digital Marketing is not only empowering businesses but also the only thing putting them on the map! This article d...

  Social Media Automation Social media automation  is one of the most fickle standards entrepreneurs compelled to apply. Yes, COMPELLED! Since it’s an essential evil in today’s day and age.  The reason why social media advertising drives one loopy is that it’s overwhelming. Brands have struggled to keep relevance on ever-adapting platforms and interact with audiences that ebb and go with the drift with memes, modern-day developments, pop culture, or even public boom and change.  How do you live on the pinnacle of that? Many don’t; they tackle the problem economically, and through sheer pressure on their severe budgets, they manipulate to pop out above the small brands who try harder. But, at the same time, the opportunity to talk one on one with influencers, the frequently hilarious remarks with the aid of using customers, and the endless snark make it interesting. So, let’s check a few real statistics.  There are 2.3 billion active customers on social media net...

Blogging can be defined as the process of writing a blog or an online journal in which thoughts about a particular topic are shared. Personal blogs, Business blogs, Niche blogs, and Affiliate blogs are the four most common types of blogs. Let’s have a look at what these terms mean: • Personal Blogs : A personal blog is a blog that consists of the personal views/opinions of an individual. Because it is a “personal blog,” there are no limitations or boundaries to what an individual can express. For example, it might be about a brand, business, etc.  • Business blogs : Blogs that give information about a specific business are called business blogs. Business bloggers tend to write on the topic related to the brand or business they are associated with. Business bloggers usually carry thorough research and try to make the blog as informative as possible to generate more leads for their companies and make as many potential customers possible. Business blogs contain more professional ways ...

  Content Marketing There is a lot of buzz about  content marketing  in the current times. Top companies as well as start ups are spending a substantial amount of money to make sure their content marketing game is on point. As a result, the need for content marketing strategists is growing by the day. If you aren’t sure  why is content marketing important  and are indecisive about whether or not you should spend on it then your doubts and apprehensions should clear by the time you finish reading this small piece of information. So, let’s get started! What is Content Marketing? Content marketing involves creating and sharing interesting blogs, videos and various other forms of content on different online platforms. It is a subtle way to generate public interest in a brand’s products and services without pushing anyone to purchase it. Why is Content Marketing Important? Here is why content marketing is important for your business: Creates Brand Awareness Content m...